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  • 15 Jan 2019 11:06 AM | Denise Downing (Administrator)

    Media databases do have some value, particularly for researching regional or international media outlets. However, they should be a communications professional’s first, not the only, stop in their media pitching research. Sarah Larson of Furia Rubel Communications explains why contact information alone will not get you past the first gauntlet: actually getting in touch with a journalist. Read the full post at pprablog.com.

  • 10 Jan 2019 9:49 AM | Denise Downing (Administrator)

    When it comes to telling your story, one of the most overlooked – or under-appreciated – opportunities is the classic personnel announcement. SPRYTE Communications says it’s important to tell the world about the exciting new developments taking place and the new people that are joining your organization. Read the full post at pprablog.com.

  • 21 Nov 2018 9:47 AM | Denise Downing (Administrator)

    When two companies merge, or one is acquired by another, the immediate reaction from many stakeholders is trepidation. Kirk Dorn from Ceisler Media offers tips on effectively communicating ways to reassure everyone involved that the changes will ultimately be beneficial for the future of the company, its investors, its workers, and its customers. Read the full post at pprablog.com.

  • 1 Nov 2018 12:12 PM | Denise Downing (Administrator)

    On Tuesday, October 30, the PPRA invited six panelists to discuss the fast-changing field of working with social influencers. Some panelists work with influencers daily, while others are influencers themselves who shed light on best practices. Read the full post on pprablog.com.

  • 26 Oct 2018 10:02 AM | Denise Downing (Administrator)

    Providing feedback is a key part in mentoring a team member to produce the kind of work that you, your company, and clients expect. In this week’s Member Blog Spotlight, Maven Communications provides tips for managers to consider when providing feedback/mentorship to interns and junior level staff. Read the full post at pprablog.com

  • 17 Oct 2018 2:22 PM | Denise Downing (Administrator)

    Aligning yourself with key personnel not only provides insight into what works for your target audience, it creates valuable opportunities to access and leverage the large following of these major brands through influencer campaigns. In this week’s Member Blog Spotlight, Skai Blue Media provides five steps for a successful influencer campaign. Read the full post at pprablog.com

  • 11 Oct 2018 8:09 AM | Denise Downing (Administrator)

    Larry Miller of Ceisler Media offers tips to both reporters and PR professionals on how to work together to get your message out.  Read the full post at pprablog.com

  • 3 Oct 2018 10:26 AM | Denise Downing (Administrator)

    Debbie Albert of Albert Communications suggests firms review their current website and offers tips and tricks on ways to improve it.  Read the full post at pprablog.com

  • 26 Sep 2018 10:01 AM | Denise Downing (Administrator)

    There is always a way to align sales and marketing who, all too often, work in their own silo. Jamie Allebach of Allebach Communications shares thoughts on building unity between the teams and making the process more successful for your overall brand. Read the full post at pprablog.com

  • 19 Sep 2018 2:50 PM | Denise Downing (Administrator)

    Flynn Media offers savvy social media advice for companies trying to figure out how to best use this new medium. Read the full post at pprablog.com

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