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Diversity & Inclusion Checklist

Cultivating a diverse and inclusive environment is a long-term commitment to the future of the public relations profession, which requires an ongoing commitment by our industry’s trade associations and its leaders.

The Philadelphia Public Relations Association (PPRA) and Philadelphia Chapter of the Public Relations Society of America (PRSA Philly) are renewing their commitment to diversity and inclusion formally, publicly and together.

Diversity is a broad concept that includes race, ethnicity, gender, religion/beliefs, age, disability, sexual orientation and gender identity, marital status, veteran status, parental status, socioeconomic status, professional background and our unique attributes.

Inclusion is the harnessing of diversity so everyone is valued and has the opportunity to fully participate and succeed in the profession.

Both PPRA and PRSA Philly value diversity and inclusion and our board members commit to pursuing diversity and developing inclusive environments for our programs and special events. This checklist will serve as a guideline that will help to accomplish these goals.

As of June 1, 2019, each organization commits to the following checklist items when planning programs and special events, executing membership recruitment and retention campaigns, creating communications materials and beyond:

  • Venues – Securing space that is compliant with the Americans with Disabilities Act, accessible via public transportation and is welcoming to all people.
  • Speakers – When securing speakers for programs or special events – especially for roundtable or panel discussions featuring multiple people – be sure to keep in mind a healthy balance of diversity.
  • Menus – Will take dietary restrictions into consideration when planning event menus and will provide attendees an opportunity to make a special request when registering for an event or program.
  • Communications – When creating messaging on behalf of the organization – from social media posts to newsletters to news releases – be mindful of using language and images that are culturally sensitive and appropriate.

Moving forward, each association will continuously strive to be as inclusive as possible by weaving diversity into the fabric of its day-to-day operations.

Philadelphia Public Relations Association, Inc.

7300 City Avenue, #360, Philadelphia, PA 19151

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